The Priniples & Science

Quality. You will always receive a gel that is made fresh in the USA in an FDA-registered and inspected manufacturing facility run by scientists, not marketers.

Potency. When you buy gels from online discount sites you never know if the strength really is what they say it is. Our gels are triple-inspected by experienced and dedicated people who know the value of consistent potency.

Reliability. We have been making whitening gels since 1974 in Houston, Texas in a facility that we built to suit our needs. Our consultants are actually the developers who created the products and our gels are used by dentists and other dental professionals around the world.

Value. Our gels are priced at a reasonable price. You won't be paying for some ridiculous price for a beautiful package and nothing inside. Our kits contain the most effective gel you can buy and consultations are always free.